Putting the HEART in Franchised Auto Care

Putting the HEART in Franchised Auto Care

Brian Moak, president of HEART Certified Auto Care, realizes how most people feel about getting their vehicles serviced—that red-faced, ashamed feeling of being talked into something they either don’t want or don’t need. After buying the Illinois-based auto repair chain from his father in 2009, Moak started on his quest to build a brand that rivals the largest names in the car repair world.

HEART is an acronym for helping everyone achieve reliable transportation, but is also a metaphor for his approach of empowering customers, using photography to document and explain problems and to change old ways of employee compensation for the benefit of all—and this softer mindset has the convenient side effect of making more money with a more ethical approach to an oft-maligned industry.

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How To Increase Profit

HEART Certified Auto Care Aims to Expand Nationwide

A year ago, Chicago-area resident Brian Moak rebranded his family’s business, Duxler Complete Auto Care, renaming it HEART Certified Auto Care, with a goal of promoting tolerance. HEART is an acronym for “Helping Everyone Achieve Reliable Transportation,” and the Chicago-area business attempts to accomplish that by by being as transparent of a business as possible, with mechanics providing photos of their work, for example.

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Planning For Success

Planning For Success

Brian Moak (Owner of HEART Certified Auto Care) was just on the cover of Tire Review magazine. There is also an article describing the company, its family based origins and the direction that it is going. His goal is to have over 150 Franchise locations built in the next 10 years. If you are an honest person with goals, ambition, energy and care; you could take part in the opportunity that HEART offers entrepreneurs nationwide. You can see the article online via the link below. (Page 80)

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How To Increase Profit

How To Increase Profit

Brian Moak, owner of HEART Certified Auto Care, finds it interesting how, as a shop owner, you can get used to something—such as your shop’s operations—especially when that “something” is happening across all your locations. It’s unbelievable, he says, how quickly you can jump to thinking, “That’s just the way it is.”
Moak’s “something” turned out to be major cash flow issues, but he quickly realized that his problem wasn’t just money—it was lack of process. It wasn’t until Moak took a general business seminar where he realized something was wrong, which lead him to fully evaluate the structure of his business.

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Leading From The Heart

Leading From The Heart

When your company has been a trusted, reliable name for more than 90 years, transitioning to a new brand can be exciting and scary at the same time. Brian Moak, founder and owner of HEART Certified Auto Care, knows that all too well. Last year, he introduced a new brand for the company he purchased from his father eight years before. Duxler Auto Care, an institution in the Chicago area since 1924, became HEART.

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Heart Certified Auto Care Offers Franchise Options

Heart Certified Auto Care Offers Franchise Options

HEART (a shop that appeared in Ratchet+Wrench this month) introduced a new approach to auto repairs called Virtual Inspection Program. It’s a system that provides photos of any areas in the automobile where repairs are recommended.
Also included is a detailed inspection report and access to educational videos on auto repairs.

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Proud To Be: Brian Moak, Heart Certified Auto Care

Proud To Be: Brian Moak, Heart Certified Auto Care

What started as a trade magazine being sent to his desk with a map of the largest auto repair and tire chains in the country ended up being the spark that ignited a lifelong goal. It’s what inspired Brian Moak to purchase three locations from his father’s company, Duxler Auto Care, in 2009 when he graduated from college.

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Heart Certified Auto Care Expands Through Franchises

Heart Certified Auto Care Expands Through Franchises

HEART Certified Auto Care is pleased to announce that franchises are now available throughout the United States. HEART is an acronym for Helping Everyone Achieve Reliable Transportation. Through HEART, the auto repair industry has been redefined with the introduction of a 2-year or 24,000-mile warranty on any repair, a turnaround time of hours not days, and ASE-certified mechanics to assure excellent quality. The company has also introduced a new approach to auto repairs called Virtual Inspection Program. It’s a system that provides photos of any areas in the automobile where repairs are recommended.

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Heart Certified Auto Care Expands Through Franchises part 2

Heart Certified Auto Care Expands Through Franchises

Evanston, Ill. (September 5, 2017)–HEART Certified Auto Care is pleased to announce that franchises are now available throughout the United States. HEART is an acronym for Helping Everyone Achieve Reliable Transportation. Through HEART, the auto repair industry has been redefined with the introduction of a 2-year or 24,000-mile warranty on any repair, a turnaround time of hours not days, and ASE-certified mechanics to assure excellent quality.

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Shout Out: Brian Moak, Who Has Cars On His Blood

Shout Out: Brian Moak, Who Has Cars On His Blood

Brian Moak is the owner of the newly re-branded HEART Certified Auto Care. Moak has lived in Lake Forest for about a year and is the father of a 7-year-old son.
He started working for his own dad 15 years ago in the auto repair business, eventually purchasing the company that today has three locations in Northbrook, Evanston and Wilmette.

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New Franchise Puts The Heart In Auto Care

New Franchise Puts The Heart In Auto Care

Building on a family legacy that spans more than 90 years, HEART Certified Auto Care is aggressively expanding the company’s expert mechanical care and top-notch customer service across the U.S. through a new, national franchise opportunity.
HEART, which stands for “Helping Everyone Achieve Reliable Transportation,” currently has three locations in the Chicagoland area and is focused on reinventing the auto care industry by over-delivering on customer experience. HEART has a customer retention rate of 95 percent and an approval rating of 99 percent.

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Preparing Your Car For Spring

Preparing Your Car For Spring

After all the snow we've seen this winter many of you are more than ready for spring, but is your car ready too?

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Preparing Your Car For Spring part 2

Preparing Your Car For Spring

After all the snow and ice we've seen so far this winter we know a lot of you are more than ready for spring, but will your car be ready too?

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